First of all, do you know what the RSS is?
It is not a link or banner, that people can click and see. If the visitor uses a RSS reader, your website will send a notication and says "this website has a RSS feed, subscribe!", so the visitor can see your new products through his RSS reader, without browsing your website. It is pretty useless feature by looking at this perspective, no one is using RSS reader to check website new contents. It is usually useful for NEWS Channels to get the breaking news, but is good to have it for SEO purposes in ordinary websites though.
Generating and showing those RSS feeds has nothing to do with our VM Template.
It is a Virtuemart core thing and i am seeing it is working already on your website in this page:
buycycle.co.il (which is your Virtuemart Homepage)
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Regards,
Support