Wikipedia is one of the most credible sources of information and contains facts and figures about various subjects in various languages of the world. Businesses today use Wikipedia as a marketing platform because of its popularity in the world of interconnected digital world. It is use to boost the visibility of the businesses and make it an authentic source of information for the readers. They hire professionals for Wikipedia page creation the two major factors that can have an effect on the creation are:

• Requirement of inclusion: your brand must qualify for the creation of Wikipedia page. That is it must have a significant coverage on Wikipedia credible websites addressing directly to the brand. Have a secondary resource, meaning, social media coverage or blogs written for promotional purpose will not be considered as credible. Along with that, it must have editorials independent of advertisements of prove authenticity of the information.

• In depth coverage: a couple of mentions on certain Wiki credible sites is not enough to create a Wikipedia page. It must be true or your page will be deleted or flagged by the community.

Do you think it is important to follow the credibility criterion to create a Wikipedia page?