Hi,
Store description is visible only in Virtuemart Frontpage.
VM Frontage has this non-sef URL:
ROOt/index.php?option=com_virtuemart
Beside VM Frontpage, the store description field is invisible.
For example in our DEMO:
www.flexiblewebdesign.com/virtuemart-2-template-puremart/
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Forum Support.
Regards.