I don't mind the new zoomed effect when hovering over products. It actually seems nice.
But I also like the grey lined background that used to appear too.
In my version of Chrome Browser The products zoom and also show the grey background too, which looks good, but I am guessing this is pulling the grey background from cache memory, as in every other browser the products stay on a white background and just zoom - see screenshot.
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I tested in your puremart demo with all browsers and it does seem that the grey background has gone.
Is it a simple addition of CSS to get it back?
Thanks
Andy