Hi,
After seeing your website, i instantly noticed that, you are not using the latest version of FashionMart, therefore the Zoom Effect extension on your website is not Flexible Zoom Effect v4. It is the old version, so it requires an old jQuery library (jQuery1.6 or lower)
So, forgot what i told you in my previous post. What is happening on your website is a "jQuery conflict". Because as i am seeing there are 4 different jQuery library are being loaded on this page:
www.partofmyphresh.com/shop/men/47/arabic-dragon-detail
This is simply unacceptable. There must be maximum of 2 jQuery. (one new version, and one low version to support the old extension)
I recommend you to install "jQuery Easy" plugin to your website to organize the jQuery loadings.
For more info about jQuery Easy Plugin, see this topic:
www.flexiblewebdesign.com/forum-virtuemart-2-template-puremart-support/523-the-easiest-way-to-solve-jquery-conflict-issues
after installing the plugin, choose jQuery 1.6 through plugin parameters. This plugin basically will block all jQuery's and let your website to load only one (depends on what you choose through plugin parameter)
Regards,
Support