I have no idea what you are talking about. What attribute are you talking about? You can see the plugin parameters everywhere, even in joomla backend.But this doesn't mean the plugin is actived and doing something in that page. Because plugins are rendered every page in joomla (both in backend and front-end -- it is the nature of joomla plugins)
But the thing is, our ZoomEffect plugin has a If..else statement to check the page, and if it is not the product details page, the plugin won't be loaded. BUT this has absolutely nothing to do with what you are saying, it is for "improving the loading performance of your website", because the flexibleZoomEffect plugin is only needed on product details page, so it gets loaded only on product details page.
Check again your shopping cart page or see the source codes. You can't see any sign of our plugin in your shopping cart page or shopping cart page source codes or what so ever you are talking about. It is simply impossible. (our zoomEffect is using the suffix of flexibleZoomEffect, don't get confused if you see a word of "zoom", not all zooms are flexibleZoomEffect.
I am the developer of this product, so nobody can know it more than i do. The ZoomEffect is meant to ZOOM the product and that's it. This is why it's name is ZOOM EFFECT otherwise it will be something else, right?
Do you expect Dropdown Shopping Cart Module to zoom product picture when you install it? Or do you expect Zoom the product picture when you install 1st page check out page plugin to your Joomla? The same idea. Every plugin does it's job.
Our ZoomEffect is for giving the ZOOM EFFECT to the product pictures and that is it. It is what it is meant to be developed for. Our ZoomEffect has absolutely nothing to do with what title or what attribute to be shown in the shopping cart page. It is out of scope of our plugin.
I hope i made myself clear.
Regards